Advertising: New Techniques for Visual Seduction

Advertising: New Techniques for Visual Seduction

by Thomas Rempen (Author), Uwe Stoklossa (Author)

Synopsis

Suitable for anyone working in advertising or involved in the business of communication, this book is packed with examples of advertisements that use optical magic in order to hook the viewer.

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More Information

Format: Hardcover
Pages: 272
Edition: 01
Publisher: Thames and Hudson Ltd
Published: 22 Jan 2007

ISBN 10: 0500513406
ISBN 13: 9780500513408