The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

Wally Olins. Brand New.: The Shape of Brands to Come

Wally Olins. Brand New.: The Shape of Brands to Come

by WallyOlins (Author)

  • Used

    Paperback 2014

    $5.78
Synopsis

Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it.

$5.78

Save:$15.44 (73%)

Quantity

Temporarily out of stock

More Information

Format: Paperback
 Pages: 200
 Edition: 1
 Publisher: Thames and Hudson Ltd
Published: 07 Apr 2014
ISBN 10: 050029139X
ISBN 13: 9780500291399
Book Overview: What brands and branding mean and can achieve in today's consumer markets ... and in those of tomorrow

Media Reviews
'Wally Olins always asks the right questions and often gives the best and most thoughtful answers. His writing style is both sagacious and witty, which makes the journey through the book a pleasant passage indeed ... a must read for those of us who want to know where we're heading' - John Diefenbach, Chairman of MBLM
'Mr Olins is well placed to coach companies and to scold them. His voice is that of a humanist, not a corporate functionary, which makes it persuasive' - The Economist
'Brilliant and brand new thinking from the original master of branding. Wally Olins shows us that while good brands keep up, great brands listen, evolve and excel' - Damien Whitmore, Victoria and Albert Museum
Author Bio
Wallace Wally Olins, CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and served as their chairman. Olins advised many of the world's leading organisations on identity, branding, communication and related matters including BT, Renault, Volkswagen, Tata and Lloyds. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.