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Wally Olins. On B®and.

Wally Olins. On B®and.

by WallyOlins (Author)

  • Used

    Paperback 2004

    $3.71
Synopsis

Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success.

Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

$3.71

Save:$12.52 (77%)

Quantity

3 in stock

More Information

Format: Paperback
 Pages: 256
 Edition: Reprint
 Publisher: Thames and Hudson Ltd
Published: 25 Oct 2004
ISBN 10: 0500285152
ISBN 13: 9780500285152
Book Overview: A comprehensive insight into the history and development of brands by the leading brand creator

Media Reviews
'Wally tells it how it is... a man who knows his stuff and refuses to mince his words' - Blueprint
Author Bio
Wallace Wally Olins, CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and served as their chairman. Olins advised many of the world's leading organisations on identity, branding, communication and related matters including BT, Renault, Volkswagen, Tata and Lloyds. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.