Creative Advertising:Ideas and Techniques from the World's Best C: Ideas and Techniques from the World's Best Campaigns

Creative Advertising:Ideas and Techniques from the World's Best C: Ideas and Techniques from the World's Best Campaigns

by Mario Pricken (Author)

Synopsis

Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.

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More Information

Format: Paperback
Pages: 264
Edition: 1
Publisher: Thames & Hudson Ltd
Published: 24 May 2004

ISBN 10: 0500284768
ISBN 13: 9780500284766

Media Reviews
Be warned. Creative Advertising is more than just a nice-to-look-at, easy-to-flip-through coffee-table book....Pricken has loftier goals--namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas used in advertising.