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Creative Advertising:Ideas and Techniques from the World's Best C: Ideas and Techniques from the World's Best Campaigns

Creative Advertising:Ideas and Techniques from the World's Best C: Ideas and Techniques from the World's Best Campaigns

by Mario Pricken (Author)

  • Used

    Paperback 2004

    $3.25
Synopsis

Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.

$3.25

Save:$28.08 (90%)

Quantity

4 in stock

More Information

Format: Paperback
 Pages: 264
 Edition: 1
 Publisher: Thames & Hudson Ltd
Published: 24 May 2004
ISBN 10: 0500284768
ISBN 13: 9780500284766

Media Reviews
Be warned. Creative Advertising is more than just a nice-to-look-at, easy-to-flip-through coffee-table book....Pricken has loftier goals--namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas used in advertising.