Research Methods for the Behavioral Sciences

Research Methods for the Behavioral Sciences

by Frederick J . Gravetter (Author), Lori-AnnB.Forzano (Author)

Synopsis

Best-selling statistics author, Fredrick J. Gravetter, and co-author Lori-Ann B. Forzano have written a text for research methods that helps student see how interesting and exciting experimental and non-experimental research can be. Inviting and conversational, Research Methods For The Behavioral Sciences, Second Edition leads students through the research process from start to finish. Organized to match the research process, the text opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design.This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors' avoid a 'cookbook' approach to the facts by linking terminology with applied concepts; their 'lecture in a book' style makes the text accessible to students by emphasizing discussion and explanation of topics. Each chapter ends with a set of student exercises and activities.

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More Information

Format: Paperback
Pages: 512
Edition: International ed
Publisher: Wadsworth Publishing Co Inc
Published: 21 Aug 2005

ISBN 10: 0495091456
ISBN 13: 9780495091455