When Media are New: Understanding the Dynamics of New Media Adoption and Use (The New Media World)

When Media are New: Understanding the Dynamics of New Media Adoption and Use (The New Media World)

by JohnCarey (Author), M . C . J . Elton (Author)

Synopsis

A study of the fascinating relationship between media and everyday life. It investigates the human factors involved in technological change and their implications for future media. It is suitable for media and communication scholars, historians, organizational theorists, and industry professionals.

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More Information

Format: Hardcover
Pages: 374
Publisher: The University of Michigan Press
Published: 15 May 2010

ISBN 10: 0472070851
ISBN 13: 9780472070855