Cases in Consumer Behaviour

by Gerrit Antonides (Author), Gerrit Antonides (Author)

New
Illustrated
1999
$62.98

A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook Consumer Behaviour: A New Perspective .

Synopsis

A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective".

$62.98

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Quantity

10 in stock

More Information

Format: Illustrated
Pages: 184
Edition: 1
Publisher: John Wiley & Sons
Published: 16 Jun 1999
ISBN 10: 0471987816
ISBN 13: 9780471987819