Marketing the Unknown: Developing Market Strategies for Technical Innovations

by Paul Millier (Author), Millier (Author)

• Used

  Illustrated
  1999

  $3.28

  Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon, Visiting Professor at Cranfield School of Management . the most detailed, accurate and pragmatic approach to emergent markets that I know.

• New

  Illustrated
  1999

  $59.82

  Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon, Visiting Professor at Cranfield School of Management . the most detailed, accurate and pragmatic approach to emergent markets that I know.