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Services Marketing Management: An International Perspective

Services Marketing Management: An International Perspective

by HansKasper (Author), PietvanHelsdingen (Author), WouterdeVriesJr. (Author)

  • Used

    Paperback 1999

    $9.73
Synopsis

Services marketing has emerged in recent years as one of the most rapidly growing courses on the marketing curriculum, especially in Northern Europe. Services marketing management is all about ensuring the production of the right services in the right place and right time at the right price. This textbook provides an international perspective on the subject. It integrates the three themes of service quality, human resources and market orientation, with examples and cases from all over the world, and also offers a mix of theory and practice to reflect the wide experiences of the author team.

$9.73

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More Information

Format: Paperback
 Pages: 768
 Edition: 1999
 Publisher: John Wiley & Sons
Published: 29 Mar 1999
ISBN 10: 0471984906
ISBN 13: 9780471984900

Media Reviews
This is a substantial book and its authors are to be congratulated on a scholarly but highly accessible text. Times Higher Educational Supplement
Author Bio
Hans Kasper is Professor of Services Marketing and Retailing at Maastricht University, The Netherlands and was former president of EMAC (European Marketing Academy). He is also director of ETIL, a research and consultancy agency. Piet van Helsdingen is Senior Vice-President within the international division of ABN AMRO bank and focuses on restructuring and marketing. He lectures in marketing of financial services. Wouter de Vries jr lectures in services marketing at The Free University, Amsterdam, The Netherlands and is a consultant for service companies.