Competitor Intelligence

by David Hussey (Author), David Hussey (Author), D. E. Hussey (Author), Perv Jenster (Author)

• New

  Illustrated
  1999

  $70.83

  Competitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis.