The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

by Adrian J. Slywotsky (Author), David J. Morrison (Author)

Synopsis

This text examines the profit-strategy approaches of ten of the world's most influential business personalities, including Microsoft's Bill Gates, Andrew Grove, of Intel, and the late Roberto Goizueta, of Coca-Cola. Where is the profit zone today? Where will it be tomorrow? How do you get there before your competitors do? This book seeks to answer these questions.

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More Information

Format: Hardcover
Pages: 352
Edition: 1
Publisher: Wiley
Published: 26 May 1998

ISBN 10: 0471983918
ISBN 13: 9780471983910