by Adrian J. Slywotsky (Author), David J. Morrison (Author)
This text examines the profit-strategy approaches of ten of the world's most influential business personalities, including Microsoft's Bill Gates, Andrew Grove, of Intel, and the late Roberto Goizueta, of Coca-Cola. Where is the profit zone today? Where will it be tomorrow? How do you get there before your competitors do? This book seeks to answer these questions.
Format: Hardcover
Pages: 352
Edition: 1
Publisher: Wiley
Published: 26 May 1998
ISBN 10: 0471983918
ISBN 13: 9780471983910