Marketing in the Cyber Age: The Why, the What and the How

by KurtRohner (Author)

• Used

  Paperback
  1998

  $6.23

  Internet and electronic communications are the bases to marketing in the networked world. The right strategy and professional approach are essential to all companies in every industry. This text describes how we are confronted with the structural change from an industrial society to an information society. Marketing will change from mass marketing of the industrial age to cyber marketing - individual, communicative and making use of digital techniques. The author outlines the advantages for the people, and points out that only a respectful dealing with other people's interests can lead to a positive communication, and therefore the desired result.