Understanding Services Management

by JamesG.Barnes (Editor), WilliamJ.Glynn (Editor)

• Used

  Paperback
  1995

  $110.21

  The diverse and complex challenges presented in the management of service-dominated enterprises are increasingly being met by interdisciplinary approaches involving marketing, organizational behaviour, operations and human resource management. This study provides students, researchers and businesses with a state-of-the-art services management book, presenting the most recent advances in service management thought and practice.