
by David Hussey (Editor)
This book examines some of the recent and new thinking about strategic management, with particular reference to the theme of improving competitive performance. Written by a team of expert practitioners and academics in the field of strategic thinking and management this inspiring book includes articles on:the evolution of competitive intelligencehow to identify success potential at the pre-start up stagebenchmarking for corporate improvementwhether viewing competitors as enemies can contribute to corporate success.This new look at many aspects of strategic management is essential reading for all forward-thinking managers.
Format: Hardcover
Pages: 338
Publisher: John Wiley & Sons
Published: 11 Sep 1995
ISBN 10: 0471959081
ISBN 13: 9780471959083