Managing Cultures: Making Strategic Relationships Work

Managing Cultures: Making Strategic Relationships Work

by WendyHall (Author)

Synopsis

One of the major problems facing businesses today is the high rate of failure of alliances between companies. Much of the blame for these failures can be attributed to cultural differences, and the problems they cause in strategic relationships. In this book, Wendy Hall shows where and why these problems occur, and describes how to manage collaborations to avoid or resolve tensions. Extensive case studies are used to illustrate both the advantages and pitfalls involved in alliances; and guidelines are provided for those contemplating collaboration.

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More Information

Format: Hardcover
Pages: 336
Publisher: John Wiley & Sons
Published: 10 Nov 1995

ISBN 10: 047195571X
ISBN 13: 9780471955719

Author Bio
Wendy Hall has had extensive experience within the field of strategic management throughout Europe and America. Born in Pittsburgh, USA, she pursued undergraduate studies at Michigan State University in Health Economics and International Business. She moved to Europe in 1985, first to the Netherlands, then to France, Belgium, Switzerland and returning to the Netherlands in 1988, having worked on a number of projects. She attained a graduate degree in health economics at the University of Geneva Medical School and worked for a short while on a strategy project for the World Health Organization in Geneva. She then attended Nijenrode University of International Business in the Netherlands where she completed her international MBA and Drs degree. Her master's thesis won the Hewlett-Packard and the Society of Strategic Policymaking Strategy Prize in 1989. Since 1989 the author has worked full time at KLM Royal Dutch Airlines in Corporate Strategy and Planning working on international alliances, mergers, and acquisitions. Wendy Hall has recently obtained her PhD and is now advising companies and nations on improving the management of their strategic relationships.