Strategic Planning: Models and Analytical Techniques

Strategic Planning: Models and Analytical Techniques

by RobertG.Dyson (Editor)

Synopsis

This book starts with a model of the strategic planning process itself which identifies the essential elements of a strategic planning process and is then used as an organizing framework for the models and analytical techniques. These methods are introduced through the vehicle of published papers. In selecting the topics to be included, a range of literature has been searched covering the general business area, strategic management and planning and management science and operational research. This results in a collection of articles covering techniques ranging from simple to complex and from soft to hard. A summary chapter indicates how the different models and techniques can support different parts of the strategic planning process.

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2 in stock

More Information

Format: Hardcover
Pages: 320
Publisher: John Wiley & Sons
Published: 27 Dec 1989

ISBN 10: 0471924911
ISBN 13: 9780471924913