by Hogarth (Author), Robin M. Hogarth (Author)
This volume examines the intuitive basis that underlies human decision-making. Formal decision-making methods are discussed, although the emphasis is on the unstructured, natural way people make judgements and exercise choice.
Format: Hardcover
Pages: 328
Edition: 2
Publisher: John Wiley & Sons
Published: 12 Aug 1987
ISBN 10: 0471914797
ISBN 13: 9780471914792