Going for Growth: Technological Innovation in Manufacturing Industries

by Charles Parker (Author)

• Used

  Hardcover
  1985

  $9.14

  Not all is doom and gloom on the manufacturing front according to Dr Parker. He argues that provided manufacturing industries respond to the challenge of growth, world markets must again expand. With expansion new opportunities will arise and national prosperity will strengthen. The key to this growth lies in innovation - in the development of existing products and the discovery of new products. In this book, Dr Parker examines their contribution to the creation of wealth and directs attention to the ways of establishing a climate for growth and innovation. Practical guidance is given on how to build up new companies and advice is offered on how to identify new products using existing resources. This is a practical and relevant book which presents a comprehensive treatment of management which is vital to industrial survival - not only at corporate level, but nationally and internationally.