Reinspiring the Corporation: The Seven Seminal Paths to Corporate Greatness

Reinspiring the Corporation: The Seven Seminal Paths to Corporate Greatness

by Bernard Scott (Author), Bernard Scott (Author), Mark Coleridge Scott (Author)

Synopsis

Job Spec: Construction of Cathedral in Chartres, North West France Dimensions: 34m high, 130m long Materials: 500,000 tonnes of limestone, 176 stained glass windows Style: Gothic Time Frame: 30 years Confronted with this project would you screw it up and bin it? Probably. Why? Because the task is too enormous? Because the goal is too hard to achieve? Because you could not get the people in your organization to buy into the idea? But, wouldna t it be fabulous if you could achieve this, or its equivalent, in your place of business. How then could the construction of Chartres cathedral be achieved? Individuals working on a largely voluntary basis hauled and hammered stone, strained on pulleys, and mixed mortar to craft this monumental building. What drove them? A vision -- the fulfilment of something in which they all consummately believed; something that validated the unrewarded toil; something they believed in fully. They call it Faith. What this achievement confirms is what is possible if people believe strongly enough in what they are doing. If the human soul buys into an idea with a passion, with total commitment, the bounds of what we are collectively capable are quite simply astounding. What would it be like for a company if fifty thousand souls were as single--mindedly driven to do what they did at Chartres? What would AT&T look like? IBM? ABB? Your company? This book argues that it is possible for the corporation to inspire and harness comparable committed, co--ordinated energy. The process is called Reinspiration. Apply it within your corporation and reap the benefits.

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More Information

Format: Hardcover
Pages: 208
Edition: 1
Publisher: John Wiley & Sons
Published: 18 Apr 2000

ISBN 10: 047186370X
ISBN 13: 9780471863700

Media Reviews
Re--Inspiring the Corporation is thoroughly grounded. The pleasure of Scotta s book lies in its breadth of reference, and its elegant thinking is matched only by its simple clarity and readability. ----Network News, 6th December 2000
Author Bio
Mark C. Scott is an Executive Vice President of Lighthouse Holdings, a newly created global marketing communications group. Until recently, he was Operations Director at WPP Group plc., prior to which he worked for a number of years as a management consultant in Europe and the USA. He received his MBA from Harvard Business School and was educated at both Oxford and Cambridge Universities. He is the author of Value Drivers and The Intellect Industry, both published by John Wiley & Sons Ltd.