How to Succeed as an Independent Consultant

by HermanHoltz (Author)

• Used

  Hardcover
  1988

  $5.81

  Readers of this guide are shown how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct- mail, and newsletters - with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendices review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing. The previous edition of this book was published in 1983.

• Used

  Hardcover
  1993

  $18.81

  This sequel has been thoroughly updated to cover current government procurement rules affecting consultants along with a broad range of marketing, financial, professional and ethical issues. Features the latest in computer and office equipment with tips on purchasing the right product. A complete Reference File contains suggested books, periodicals, consultants' organizations, public speaking contacts and much more.