From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support.
Format: Illustrated
Pages: 338
Edition: 1
Publisher: John Wiley & Sons
Published: 17 Apr 2007
ISBN 10: 047179189X
ISBN 13: 9780471791898
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