by WilliamA.CohenPhD (Author)
Create winning marketing plans like the pros! Whether you're starting a new business or launching a new product line within a company, you won't be able to succeed without a clear plan that defines your goals and how you will achieve them.
Format: Paperback
Pages: 350
Edition: 5th Edition
Publisher: John Wiley & Sons
Published: 03 Feb 2006
ISBN 10: 047175529X
ISBN 13: 9780471755296