by George S. Day (Author)
An interdisciplinary team of researchers provides guidance on how managers need to change their business practices to address innovations such as biotechnology, information technology, the Internet, and advanced material. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
Format: Illustrated
Pages: 484
Edition: 1
Publisher: John Wiley & Sons
Published: 06 Aug 2004
ISBN 10: 0471689394
ISBN 13: 9780471689393
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