Economics of Strategy: Fourth Edition

by David Besanko (Author), David Dranove (Author), Mark Shanley (Author), Scott Schaefer (Author), Mark Shanley (Author), David Dranove (Author), David Besanko (Author)

• Used

  Hardcover
  2007

  $5.41

  Discover the art of strategic thinking Revised and updated to reflect the cutting edge of academic thinking about business strategy, the Fourth Edition of Besanko, Dranove, Shanley, and Schaefer's highly acclaimed text offers a solid economic foundation for strategic analysis. By presenting basic concepts of economic theory with ideas in modern strategy literature, the book provides an economic lens for viewing the broad sweep of the strategic activities of the firm. The book begins by focusing on the boundaries of the firm and examines competitive strategy from the perspective of industrial organization (IO) economics, particularly Porter's Five Forces. It then explores strategic positioning and dynamics as well as topics associated with internal organization, including personnel economics, organization structure, and strategic fit. Features of the Fourth Edition Chapters on human resources management, entry, positioning, dynamics, technological change, and organizational structure are substantially revised. An updated chapter on business history covers the recent dot-com bubble. Presents economic principles without overemphasizing the math. Rigorous treatment of organizational topics such as structure and culture enables you to experience the full scope of strategic thinking. The authors use Porter's Five Forces as a tool for organizing industry analysis, building on the coverage of industrial organization and game theory. The text also considers the Value Net, another tool for organizing industry analysis. Includes coverage of make or buy decisions (Chapters 2-4) and benefit and cost advantage and sustaining advantage (Chapters 11-13). Fascinating examples, including many new to this edition, bring the economic models to life. Many of the examples involve businesses outside of the United States.

• Used

  Paperback
  2009

  $4.56

  In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. The newly revised 5 th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant . Armed with general principles, today's students-tomorrow's future managers-will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.

• Used

  Hardcover
  1999

  $3.36

  Covering the broad sweep of modern economics and strategy research, this comprehensive book broke new ground in its original edition by applying modern economic principles to study the firm's strategic position. Completely updated and revised, this new edition integrates recent insights from the theory of the firm, industrial organization, and strategy research, while building upon a strong theoretical and empirical foundation familiar to academics working in economics and strategy. New co-author, Scott Schaefer adds his expertise on organizational economics. It includes new chapters on performance evaluation and strategic fit. Hundreds of examples ground theory in the everyday activities of the firm and show how the economic principles of strategy actually work. It is a unique, modern treatment of topics.