How JetBlue Founder and CEO David Neeleman Beats the Competition: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry

How JetBlue Founder and CEO David Neeleman Beats the Competition: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry

by JamesWynbrandt (Author)

Synopsis

Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neelemana s friends, associates, and high--ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.

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More Information

Format: Hardcover
Pages: 312
Publisher: John Wiley & Sons
Published: 24 Jun 2004

ISBN 10: 0471655449
ISBN 13: 9780471655442

Media Reviews
excellent. (Fortune, June 28, 2004)
Author Bio
David Neeleman is much more than one of today's most accomplished aviation executives. Throughout an incredible career that began with selling Hawaiian timeshare vacation packages as a college student and ultimately led to the creation of JetBlue, Neeleman has demonstrated an uncanny ability to identify and fill unmet needs by building niche businesses. Flying High is a straightforward, illuminating account of David Neeleman's life and the principles by which he has created his highly profitable travel empire--rules that can be applied to virtually any business in almost every industry. James Wynbrandt is a New York--based author and award--winning aviation and business reporter. He is a regular contributor to numerous high--profile aviation publications, including Smithsonian Air and Space, Plane & Pilot, General Aviation News, Avionics News, and Pilot Journal. A licensed pilot, Wynbrandt has been following JetBlue since the company's founding. His articles on business and aviation have also appeared in The New York Times, Forbes, Management Review, Computer and Electronics Marketing, Flying, and Aspen Magazine, among others.