The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

Relationship Marketing: New Strategies, Technologies and Techniques to Win Customers You Want and Keep Them Forever

Relationship Marketing: New Strategies, Technologies and Techniques to Win Customers You Want and Keep Them Forever

by IanH.Gordon (Author)

  • Used

    Hardcover 1998

    $3.28
Synopsis

A practical guide to best practices in the revolutionary new marketing strategy that's sweeping the business world Relationship marketing is all about forging strong, enduring and unique relationships with a core of most valuable customers. This book explains how to implement a relationship marketing program in your organization, supplies tools for measuring results, and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management, or the forging of relationships with investors, suppliers, and employees, as well as customers. IAN GORDON (Toronto, Ontario) is a partner in Convergence Management Consultants, Ltd., a firm specializing in marketing strategy. Previously with Ernst & Young, he is founder and President of the Association for the Advancement of Relationship Marketing.

$3.28

Save:$27.13 (89%)

Quantity

1 in stock

More Information

Format: Hardcover
 Pages: 336
 Publisher: John Wiley & Sons
Published: 18 Mar 1998
ISBN 10: 0471641731
ISBN 13: 9780471641735

Author Bio
Ian Gordon is a management consultant with over twenty years of marketing and strategy experience. He is President of Convergence Management Consultants in Toronto where he heads the firm's Relationship Marketing-CRM practice, assisting clients to develop Relationship Marketing strategy and plan its implementation. His clients include firms of varying sizes in different industries. He has worked with companies such as Alcan, Apple, Canada Post Corporation, Chysler, Compaq, Ethyl Corporation, General Electric, Goodyear, IBM, Kodak, Mitel, Nortel Networks, Ontario Power Generation, Toshiba, and Xerox. He was formerly a senior partner with Ernst & Young, Toronto, where he led the marketing, research, and strategy practice, and that firm's focus on serving technology and manufacturing companies. He has also held senior management positions in multinational consumer products and software marketing companies. Ian was the first President and one of the founders of the Association for the Advancement of Relationship Marketing (AARM). He has chaired and addressed numerous conferences on the subject of Relationship Marketing in the US and Canada. He is the author of Beat the Competition: How to Use Competitive Intelligence to Develop Winning Business Strategies (Basil Blackwell, 1989), and over 80 articles that have appeared in leading North American and Pacific Rim magazines. He is an Electrical Engineer, MBA, Past-President of the Industrial Marketing and Research Association of Canada, and for over 15 years, lectured on marketing to undergraduate and MBA students at York University in Toronto.