Marketing Theory: Evolution and Evaluation (Wiley Theories in Marketing)

by JagdishN.Sheth (Author), David M . Gardner (Author), Dennis E . Garrett (Author)

New
Paperback
1988
$212.85

This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria.

Synopsis

This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria.

$212.85

Quantity

10 in stock

More Information

Format: Paperback
Pages: 256
Publisher: John Wiley & Sons
Published: 05 Oct 1988
ISBN 10: 0471635278
ISBN 13: 9780471635277

Marketing Theory: Evolution and Evaluation (Wiley Theories in Marketing)

New

$212.85

Synopsis

$212.85

More Information