Research Methods for Business: A Skill-building Approach

Research Methods for Business: A Skill-building Approach

by UmaSekaran (Author)

Synopsis

Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.

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Quantity

2 in stock

More Information

Format: Hardcover
Pages: 448
Edition: 2nd Edition
Publisher: John Wiley & Sons
Published: 09 Jun 1992

ISBN 10: 0471618896
ISBN 13: 9780471618898