Catalysts For Change: Concepts and Principles for Enabling Innovation: 10 (Wiley Series in Systems Engineering and Management)

by ROUSE (Author)

• New

  Illustrated
  1993

  $196.55

  Aimed at engineers and managers of technology-based enterprises, this text explains how to solve problems associated with product planning and strategic thinking. It concentrates on the understanding of global markets and the need for companies to be competitive in these markets.