by Kaplan (Author), Reiser (Author), Daniel I. Kaplan (Author)
Singled out by Fortune and The New York Times as a remarkable manager, Dan Kaplan has pioneered a revolutionary new system for measuring service quality to help managers keep track of intangibles in a service business. Provides a straightforward, practical case study of managing for excellence along with invaluable insight into the potentials and limitations inherent in the management systems under which organizations operate.
Format: Hardcover
Pages: 276
Publisher: John Wiley & Sons
Published: 26 Apr 1994
ISBN 10: 0471591297
ISBN 13: 9780471591290