
by JerryR.Wilson (Author), HowardL.Shenson (Author)
Americaa s most sought--after consulting guru shows you how to successfully market your services and make more money. Contains 138 insider secrets for building a client base applicable to a broad range of professionals inside or outside consulting. Features invaluable marketing doa s and dona ts and covers such topics as direct mail, networking, cultivating referrals, media contacts, preparing contracts and setting fees.
Format: Paperback
Pages: 176
Publisher: John Wiley & Sons
Published: 04 Nov 1993
ISBN 10: 0471589519
ISBN 13: 9780471589518