by Gregory H . Watson (Author)
Describes the best methods to use inter-business cooperation to improve strategic planning and thereby increase competitiveness. All types of benchmarking are examined including process, strategic and global. Features actual case studies of benchmarking applications from Hewlett Packard, Ford, General Motors and Xerox.
Format: Hardcover
Pages: 288
Publisher: John Wiley & Sons
Published: 17 May 1993
ISBN 10: 0471586005
ISBN 13: 9780471586005