Japanese Maverick: Success Secrets of Canon's God of Sales

by Louis Kraar (Author), SeiichiTakikawa (Author)

• Used

  Hardcover
  1994

  $6.76

  This volume reveals how Seiichi Takikawa, the President of Canon's Sales Department, helped to make Canon a successful international corporation. The traditional Japanese business style is based on conformism, whereas Takikawa's approach has been essentially entrepreneurial. The book tells the story of such events as the launch of the AE-1 camera on American network television - sparking another major business triumph. It describes how Takikawa succeeded in selling IBM and Apple computers to the supposedly impenetrable Japanese market. The insightful account reveals the secrets of a man who advocates that selling is a science .