The Portable MBA in Entrepreneurship

by WilliamD.Bygrave (Editor)

• Used

  Hardcover
  1994

  $6.65

  Entrepreneurship and small businesses have long been considered a rich source of both job growth and product innovation. The key role they play in a growing economy has triggered an increasing popularity in the study of entrepreneurship at business schools across the world. This volume gathers together the insights and ideas of the leading American entrepreneurs. It explores a wide range of topics facing entrepreneurs, including how to spot and evaluate opportunities, entry strategies for start-ups, marketing, financing, preparing business plans, managing a growing business and strategies for growth.

• Used

  Hardcover
  1997

  $6.65

  This text covers topics that entrepreneurs need to know to start and run entrepreneurial ventures effectively. It discusses: how to create a business plan; financial projections; financing a business using venture capital or using debt financing; and getting help from the government and other agencies. Other topics covered include: marketing; legal and tax issues; intellectual property issues; franchizing; and harvesting your business. This second edition updates these chapters, especially with the use of case studies.