New Product Development: Managing and Forecasting for Strategic Success (Portable Mba Series) (Portable MBA (Wiley))

by RobertJ.Thomas (Author)

• New

  Paperback
  1993

  $38.93

  Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.