Great Print Advertising: Creative Approaches, Strategies and Tactics

by TonyAntin (Author)

• Used

  Paperback
  1993

  $15.83

  The definitive book on creating ads that sell by one of the world's leading experts in this area. Gives detailed, step-by-step instructions for developing print ads that are always effective. Packed with examples of ads that work--and those that don't--plus clear, specific explanations of the subtle differences between them.