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Getting New Clients

Getting New Clients

by JeffDavidson (Author), Dick Connor (Author)

  • Used

    Hardcover 1993

    $4.32
Synopsis

A substantial revision of its precursor, this edition contains 20% new material, 70% updated information and has been made more user-friendly. Zeros in on the changed world of consulting and client-centered work, focusing on specialization and clients' needs. Demonstrates how to find new business; prepare winning proposals; present proposed solutions; leverage time, talents, technology and other available resources and serve in ways which result in mutual satisfaction and retention of the client-firm relationship.

$4.32

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More Information

Format: Hardcover
 Pages: 304
 Edition: 2nd Edition
 Publisher: John Wiley & Sons
Published: 25 Jan 1993
ISBN 10: 0471555282
ISBN 13: 9780471555285

Author Bio
About the authors DICK CONNOR, CMC, runs an internationalconsulting firm serving the business professions worldwide. He is acertified management consultant (CMC). Previously, he has served asDirector of Marketing for Pannell Kerr Forster and as President ofCPA Marketing Services. The creator of the client-centeredmarketing(TM) approach, Mr. Connor is the coauthor, with Jeff Davidson, of Marketing Your Consulting and ProfessionalServices--now in its second edition. A noted speaker and theauthor of numerous articles on marketing for professionals, Mr.Connor has taught at the Northwestern University Graduate School ofManagement, is a contributor to the Encyclopedia of ProfessionalManagement, and has served on the Advisory Board of the NationalSmall Business Development Center (SBDC). JEFF DAVIDSON, CMC, isthe award-winning author of 18 books, including Breathing Space: Living and Working at a Comfortable Pace in a Sped-Up Society; TheDomino Effect with Don Vlcek; Marketing on a Shoestring. His bookshave appeared in many foreign languages and frequently as book clubselections. Davidson, based in Chapel Hill, North Carolina, is acertified management consultant (CMC). He is a frequent guest onnational radio and television talk shows and has been the subjectof feature articles in USA Today, US Air, Washington Post (sixtimes), Miami Herald, Christian Science Monitor, Los Angeles Times, and many other national and regional newspapers and magazines. Hedelivers dozens of seminars every year on finding breathing spaceand on marketing to business and professional groups.