The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction

by Milind M . Lele (Author)

• Used

  Paperback
  1991

  $8.98

  Why does it make sense to keep customers happy? This book will explain how to do it. Full of examples and based on substantial original research and statistical evidence, it shows how closely customer satisfaction is related to profitability and market share. It demonstrates through argument, examples and statistics that satisfying the customer is the key to long-run company profitability.