Creating Value for Customers: Designing and Implementing a Total Corporate Strategy

by WilliamA.Band (Author)

• Used

  Paperback
  1991

  $4.40

  This guide aims to provide tried and tested methods, with full case histories, of how successful companies have analyzed the services they provide and then devised interrelated corporate efforts not just to keep the customer satisfied, but to improve and enhance the corporation/customer relationship. Focusing on product design, marketing, pricing, human resources and service, the book emphasizes a whole company approach to customer care.