by Don Wright (Author), Wright (Author), Don Wright (Author), Wright (Author)
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
Format: Hardcover
Pages: 244
Edition: 1
Publisher: John Wiley & Sons, Inc.
Published: 11 Apr 1991
ISBN 10: 0471522643
ISBN 13: 9780471522645