Building a Mail Order Business: A Complete Manual for Success

by WilliamA.CohenPhD (Author)

• Used

  Hardcover
  1991

  $9.83

  The third edition of this book aims to provide marketing ideas that really work. Covering every aspect of selling through the mail, from the basics through to the latest techniques, it examines the latest methodologies and tools. The author explains how to get a business started, legal aspects, product selection, copywriting, preparing graphics and printing, protecting oneself from competition, preparation of a marketing plan, and advertising in various media, including magazines, radio, TV, direct mail and the telephone.