Direct Marketing Success: What Works and Why

by Freeman F . Gosden (Author)

• Used

  Paperback
  1990

  $22.03

  This book discusses the unique strategies needed to improve direct marketing techniques and clarifies the differences between direct marketing and conventional advertising. It explains the dynamics of proven successful strategies which readers can apply to each situation. The reader learns how to establish certain formulae and principles in direct marketing by measuring the responses generated by advertisements, phone solicitations and mailings.