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New Economy Expression: Redefining Marketing in the Multichannel Age

New Economy Expression: Redefining Marketing in the Multichannel Age

by David Mercer (Author)

  • Used

    Paperback 2001

    $140.46
Synopsis

No marketer can ignore the Internet or its potential. Part of the post-hype New Economy Excellence series, New Economy Expression differs from its competition by looking first at the Internet as a means of promotion, and then at how the traditional tools of marketing can and must be updated and redesigned to take full advantage of the new business environment. Readers will emerge with an enhanced understanding of the Internet's true potential for e-marketing, and a set of powerful, practical tools to help them seize opportunities and prosper in this exploding area. Other titles in the New Economy Excellence series include: New Economy Edge: Strategies and Techniques for Boosting Online Profitability Jeremy Kourdi - 0471498440 New Economy Energy: Unleashing Knowledge for Competitive Advantage Sultan Kermally - 0471499633 New Economy Emotion: Engaging Customer Passion with e-CRM Alfredo Zingale and Matthias Arndt - 0471841354

$140.46

Quantity

1 in stock

More Information

Format: Paperback
 Pages: 272
 Publisher: John Wiley & Sons
Published: 28 Jun 2001
ISBN 10: 0471500089
ISBN 13: 9780471500087

Author Bio
DAVID MERCER is Senior Lecturer at Europe's largest Business School, at the Open University (OU). David directs the Futures Observatory and also chairs the team responsible for the e-commerce elements of the OUBS Masters programmes. David has worked in the area of e-commerce for more than three decades, including 15 years at IBM. His previous career included brand and marketing management for a range of multinationals in the consumer goods sector and general management in the manufacturing and retail sectors. Most recently, he has also advised organisations and international bodies overseas including the European Commission and UNESCO, as well as government bodies such as the DTI. David is author of a number of key books, ranging from internationally recognised texts for MBA students to popular texts for practitioners and managers in general.