Retail Geography and Intelligent Network Planning

Retail Geography and Intelligent Network Planning

by N/A

Synopsis

This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face todaya s retail and service businesses.* Explores some of the trends taking place within the broad consumer--retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia* Numerous global case studies are used to show keys issues* Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment* Describes how retailers can plan their cross channel network strategy for the future

$100.97

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 296
Edition: 1
Publisher: Wiley
Published: 26 Apr 2002

ISBN 10: 0471498033
ISBN 13: 9780471498032