Taken for a Ride: How Daimler–Benz Drove Off with Chrysler

Taken for a Ride: How Daimler–Benz Drove Off with Chrysler

by Bill Vlasic (Author), Bradley A . Stertz (Author), Bradley Stertz (Author)

Synopsis

This work offers an account of the 1998 merger between Chrysler - a resurgent, deeply American company famous for its minivans, and Daimler - maker of Mercedes-Benz cars; a merger that created a global mega-company with $130 billion in annual revenue.

$69.94

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 382
Edition: 1
Publisher: Wiley
Published: 27 Jun 2000

ISBN 10: 0471497320
ISBN 13: 9780471497325