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Strategic Management of e-Business

Strategic Management of e-Business

by StephenChen (Author)

  • Used

    Paperback 2001

    $7.29
Synopsis

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.

$7.29

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1 in stock

More Information

Format: Paperback
 Pages: 372
 Publisher: John Wiley & Sons
Published: 29 Mar 2001
ISBN 10: 0471496332
ISBN 13: 9780471496335

Media Reviews
valuable resource (Supply Management, 18 October 2001)
Author Bio
STEPHEN CHEN is Lecturer in Strategic Management at Manchester Business School and has previously taught at Henley Management College, City University Business School and the Open Business School. His original interests and studies were in natural sciences before he switched to business and management. His career since has spanned both the practical and academic sides of business. This includes practical experience in IT, marketing and strategy in industry, MBA studies at Cranfield School of Management and INSEAD, PhD research at Imperial College, London on the development of core capabilities in multimedia industry and an ESRC postdoctoral research fellowship at City University Business School on management of knowledge and intellectual property in multimedia industries. His current research focuses on the management of strategic change brought about by e-business in industries and firms, new e-business models and successful e-business entrepreneurs.