by David G. Cohen (Author)
What really influences the way the stock markets behave?
David Cohen argues that far from being influenced by logical, rational considerations, stock markets are driven by deep-seated emotions such as fear, greed, panic and the herd instinct.
Written in a jargon-free style, this book contains fascinating case histories on companies and individuals and includes an amusing psychological quiz which will help you to understand your own attitude to risk and therefore guide you when making investment decisions.
Essential reading for anyone with an interest in how markets actually work.
A fun, topical read
Contains a psychological quiz to test attitude towards risk
Includes a useful glossary of psychological and investment terms
Format: Illustrated
Pages: 320
Edition: 1
Publisher: Wiley
Published: 19 Jun 2001
ISBN 10: 0471486590
ISBN 13: 9780471486596