Strategic Market Management (Strategic Market Managment)

by David A . Aaker (Author)

• New

  Paperback
  2004

  $33.67

  'Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike' - Robert L. Joss, Dean of the Graduate School of Business, Stanford University. This book is the leading authority - now revised! Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization.Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists. Highlights of this Seventh Edition include: Seven new cases include: The Energy Bar Industry; Competing against Wal-Mart; Xerox: The Early Years; Hobart; Dove; Intel; and, Samsung Electronics; new discussion questions, more than 65 in all, make the text an even more valuable classroom tool; new and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs. sustaining innovation, and more; and, an emphasis on creating customer-oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.

• Used

  Paperback
  2004

  $3.27

  Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. - Robert L Joss, Dean of the Graduate School of Business, Stanford University.Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.Highlights of this Seventh Edition include: seven new cases - The Energy Bar Industry, Competing against Wal Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics; new discussion questions, more than 65 in all, make the text an even more valuable classroom tool; new and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs sustaining innovation, and more; and an emphasis on creating customer oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.

• New

  Paperback
  2007

  $66.94

  The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is also retained in the European edition. The book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic management and business policy courses. It is also designed to be used by managers who need to develop strategies or who run a small business and want to improve their strategy development and planning processes.