by PaulBelliveau (Editor), Abbie Griffin (Editor), StephenSomermeyer (Editor)
This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer.
Format: Hardcover
Pages: 576
Publisher: John Wiley & Sons
Published: 28 Oct 2004
ISBN 10: 0471479411
ISBN 13: 9780471479413