Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll

by Blackwell (Author), Roger Blackwell (Author), Tina Stephan (Author)

• New

  Hardcover
  2003

  $30.08

  Roger Blackwell and Kristina Stephan, co-authors of Customers Rule! and From Mind to Market , present a look at how marketers can increase brand awareness, customer loyalty, and profits by employing the strategies of the world's most successful bands, such as the Rolling Stones and Elton John.